By Doorlark Staff · Prices checked on vendor sites Oct 15, 2026

Writing Listing Descriptions With AI: ListingAI vs Write.homes vs ChatGPT

Bottom line: If you only need remarks, a general assistant with a strict prompt does the job. Pay for a real estate tool when you want the listing's social posts, video and reports made from the same inputs.

ToolPrice (vendor site, Oct 15 2026)What you getFitsLimitations
ListingAIFree (one complete listing); Essential $19/mo; Professional $36/mo; Expert $150/mo (about 10% off yearly)Listing descriptions, social content, property videos, staging, market reports and an agent websiteAgents who want a full marketing kit for each listingStaging and reports require the $36 tier
Write.homesSee site (free to try)Listing descriptions, neighborhood guides and email templatesAgents who mostly need written copyWriting only, no visuals
ChatGPT / Claude / GeminiFree tiers; paid plans on each siteAnything you prompt forAgents willing to use a good promptNo MLS rules built in, so you enforce character limits and fair-housing wording yourself

Use this prompt with any assistant

Our MLS public remarks prompt caps the character count, tells the assistant to lead with the strongest feature, and forbids invented facts and descriptions of buyers. It includes a worked example.

Check every draft for these 3 things

  1. Every fact matches the listing paperwork. AI assistants sometimes add features that aren't there, such as a "hardwood" floor that isn't.
  2. It stays under your MLS character count. Count it yourself.
  3. It describes no people. Cut phrases like "perfect for families," "ideal for empty nesters" or "safe neighborhood."

Verdict: pick this if…

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