These work in ChatGPT, Claude or Gemini. Each one forces a character limit, bans invented facts and keeps the copy about the property, not the buyer. Replace every [bracket].
The 3 rules every listing prompt needs
- "Use only these facts." Without it, AI adds hardwood floors and granite that aren't there.
- A hard character limit with a printed count. Then check the count yourself; models miscount.
- "Describe the property, never the buyer." This keeps you clear of fair-housing problems.
You are a listing copywriter. Write MLS public remarks for: - [beds] bed / [baths] bath, [sq ft] sq ft, [lot], built [year] - Upgrades: [upgrade 1 + year], [upgrade 2 + year], [upgrade 3 + year] - Location: [neighborhood]; [amenity 1 + distance]; [amenity 2 + distance] Tone: [warm / crisp / luxury]. Rules: under [limit] characters including spaces; print the count at the end. Lead with the single strongest feature, not 'Welcome home'. Use only facts I gave you. Describe the property, never the buyer. No ALL CAPS, no exclamation points. End with a showing call to action.
Write luxury MLS remarks under [limit] characters for [address/area]. Facts: [architect/builder], [materials with brand names, e.g. Wolf range, white oak floors], [lot size + view], [outdoor features], [square footage].
Rules: name materials and makers instead of adjectives like 'stunning' or 'exquisite'. Maximum 2 adjectives per sentence. No superlatives you can't prove ('best', 'finest'). Describe the property only. Then give me a 2-sentence version for the property website hero.Write MLS remarks under [limit] characters for a [condo/townhome] at [building]. Unit facts: [beds/baths/sq ft], [floor level + exposure], [parking: spaces, deeded/assigned], [storage]. Building: [amenities], HOA [amount]/mo covering [items], [pet policy as written in the bylaws], [rental restrictions if any]. Rules: put HOA amount and what it covers in the copy; buyers filter on it. Use only my facts. Describe the property, never the buyer.
Write MLS remarks under [limit] characters for a home sold as-is at [price]. Strengths: [lot, location, layout, systems that are newer + year]. Needs: [what needs work]. Comparable updated homes nearby sold around [$ figure from my comps]. Rules: state plainly that it's sold as-is and name the main needs. Frame upside with facts (lot size, layout, my comp figure), not hype. Never say 'investor special' or 'won't last'. Describe the property only.
Write MLS remarks under [limit] characters for [acreage] at [location]. Facts: zoning [zone], utilities [at street / on site / none], road frontage [ft], topography [flat/rolling/wooded], survey [yes/no + year], perc test [result/date or 'none'], restrictions [HOA/covenants]. Rules: lead with zoning and utilities, because that's what land buyers screen on. Use only my facts. If perc or survey is 'none', say buyer to verify.
Here's my draft MLS description: [paste]. Rewrite it under [limit] characters. Keep every fact; do not add any. Cut clichés (stunning, dream home, won't last, must see, welcome home). Lead with the strongest feature. Flag any phrase in my original that describes people instead of the property, and tell me why.
Review this listing copy for fair-housing risk: [paste].
List every word or phrase that describes or implies a preferred buyer (family status, age, religion, disability, national origin, sex, race, color) or steers ('perfect for families', 'walking distance to church', 'quiet adult community', 'exclusive neighborhood', 'master suite' if my MLS discourages it). For each, give a property-focused replacement. If none, say 'No issues found'. Remind me to check my MLS's own rules.Example: before and after
Before: "Welcome home! This STUNNING 3/2 won't last!! Perfect for a growing family."
After (prompt 1, crisp): "Quartz-and-gas kitchen remodeled in 2023 anchors this 3-bed, 2-bath, 1,840 sq ft home on a 0.21-acre lot. Roof (2021) and HVAC (2022) are done. Creekside Park is 0.4 miles away and I-270 is 6 minutes. Schedule your showing today." (sample data)
Want a dedicated tool instead? Compare AI listing description tools (ListingAI from $19/mo vs a free assistant + these prompts).
FAQ
What is the best ChatGPT prompt for a listing description?
One that gives only verified facts, sets a hard character limit with a printed count, bans clichés and tells the AI to describe the property, never the buyer. Prompt 1 on this page does all four.
Is it legal to use ChatGPT for listing descriptions?
Using AI is generally fine, but you're responsible for accuracy and fair-housing compliance. Check every fact against the listing paperwork and follow your MLS rules.
How do I stop ChatGPT from making up features?
Tell it 'use only these facts; if something isn't listed, leave it out', then compare the draft line by line against your listing data.
