Doorlark
Short answer: a good agent bio says who you help, where, and one specific thing you do for them, backed by a fact the reader can check. Keep it to 80 to 150 words for a website and under 150 characters for Instagram. Leave out anything you can't prove.
The 4-line formula
- Who and where: "I help [first-time buyers / downsizing sellers] in [area]."
- One process detail: something you actually do that others skip.
- Proof: a number with its source and year, a designation you hold, or a past career that matters.
- One next step: call, text or book, with the contact info.
8 templates to copy
I'm [Name], a licensed agent with [Brokerage] in [city]. Before real estate I spent [years] as a [job], where I [skill that transfers, like managing deadlines or reading contracts]. I work alongside [broker or mentor name], who reviews my contracts before they go out. If you're starting a search in [area], call or text me at [phone].
[Name] helps homeowners in [area] sell with a plan they can see in writing. Every listing starts with a net sheet at three prices, so sellers know what they'll walk away with before they pick a number. [Name] closed [number] sales in [year], per [MLS name]. [He/She/They] is with [Brokerage]. Call [phone] to talk through your timing.
I'm [Name] with [Brokerage], and most of my clients are buying their first home in [area]. We start with the monthly payment you're comfortable with, then work back to a price range. I'll explain the buyer agreement and my fee at our first meeting, in plain numbers. Text me at [phone] to set up a 30-minute consult.
[Name] has sold homes in [county] since [year], with [number] closed sales in [last full year] per [MLS name]. Sellers get a weekly update with showings, feedback and online views. Buyers get a written offer strategy before every offer. [Name] is with [Brokerage]: [phone].
After [number] years as a [teacher / nurse / contractor], [Name] became an agent with [Brokerage] in [year]. That background shows up in the work: [one concrete example, like 'reading inspection reports line by line']. [Name] serves [area]. Reach [him/her/them] at [phone].
[Team name] is [number] agents at [Brokerage] serving [area]. Every client gets one lead agent who answers their calls, plus a transaction coordinator who tracks each deadline. Book a call at [link] or call [phone].
[Area] agent | Sellers: net sheet before price | [Brokerage] | Text [phone]
[Name] joined [Brokerage] in [year] and works with buyers and sellers across [area]. [One process detail.] [One verifiable credential or result.] Contact [Name] at [phone] or [email].
What to cut from your bio
- Claims you can't back up: "top agent," "#1," "best in town." NAR's Article 12 requires a true picture in advertising, and many state license laws say the same.
- Designations you don't hold. Standard of Practice 12-13 allows only credentials you're entitled to.
- Descriptions of who lives in an area or who a home is "perfect for." Talk about the property, your service and the location, not the people. Standard of Practice 10-3 bars advertising that shows a preference based on a protected class.
- Missing firm name. Standard of Practice 12-5 requires your firm's name in advertising, and 12-9 requires firm name and state of licensure on agent websites. Your state may require more, like your license number.
Write it faster with AI
Paste your real facts (years, area, past job, one thing you do) into ChatGPT or Claude and ask for three versions under 120 words using the formula above. Tell it not to add any numbers or awards you didn't give it, then check every line. The AI Prompt Playbook has more prompts like this.
General information, not legal advice. Check your state's advertising rules before publishing.
Sources
Checked Oct 28, 2026.
Related
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- Farming letter examples: introduce yourself to a neighborhood.
- 2027 business plan template: decide who your bio is for.
FAQ
How long should a real estate agent bio be?
About 80 to 150 words for a website or brokerage profile, and under 150 characters for an Instagram bio. Readers skim, so put who you help and where in the first sentence.
Should my bio be in first or third person?
First person reads warmer on your own site and social profiles. Third person is the norm on brokerage and team pages. Pick one and stay with it in that bio.
What can a new agent put in a bio with no sales?
Your past career and the skill it gave you, your brokerage, any mentor who reviews your work, and a specific process you follow. Don't borrow team or office results as your own.
What has to be in an agent bio?
Your firm's name, under NAR's Standard of Practice 12-5, plus anything your state requires, such as a license number. Agent websites also need your state of licensure under Standard of Practice 12-9.