Doorlark
Short answer: a just sold postcard works when it tells neighbors something useful about their own home's value, like the sale result and how fast it sold, and ends with one clear offer. Before you mail it, make sure you're allowed to say "sold," and that your seller and MLS rules let you share the price.
Check these 3 things first
- Did you represent a side? Under NAR's Standard of Practice 12-7, only the listing broker or the cooperating (selling) broker may claim to have "sold" a property. Before closing, the cooperating broker needs the listing broker's consent for a sold sign.
- Can you share the price? Get your seller's OK in writing, and check your MLS rules. In states where sale prices aren't public record, say "sold" without the number.
- Is your firm on it? Standard of Practice 12-5 requires your firm's name on all advertising.
7 wording examples
JUST SOLD: [Address] [Beds] bed · [baths] bath · [days] days on market Sold [at / over] list price Wondering what this means for your home on [street]? I'll send you the recent sales near you, no visit needed. [Name] · [Brokerage] · [phone]
SOLD on [Street] Here's what we did: [photos and a floor plan / priced off 3 closed sales / an open house the first weekend]. The result: [number] showings and [number] offers in [days] days. If you're thinking about selling in the next year, I'll walk you through the same plan. [Name] · [Brokerage] · [phone]
JUST SOLD: [Address] [Number] buyers made offers on this home and only one got it. If you've thought about selling, some of them may still be looking in [area]. Call or text [Name] at [phone] · [Brokerage]
Use example 3 only if you can back up the number of offers.
JUST SOLD: [Address] I represented the buyers on this one. They'd been looking in [area] for [months]. If you're selling, I know what buyers here are asking for right now. [Name] · [Brokerage] · [phone]
SOLD: [Address] [Days] days on market · [number] showings the first week Curious what your home could sell for? Text "VALUE" and your address to [phone]. [Name] · [Brokerage]
Sold on your street. [Address] · [days] days Want the numbers for yours? [phone] [Name] · [Brokerage]
SOLD: [Address] Thanks for your patience with the sign, the cars and the open house traffic. The new owners [move in / arrive] [month]. If you ever want to know what your home is worth, I'm a text away: [phone]. [Name] · [Brokerage]
Keep it fair-housing safe
Describe the house, the result and your service. Don't describe the buyers, the sellers or who lives on the street, and don't suggest the neighborhood is changing. NAR's Standard of Practice 10-1 bars activity that could lead to panic selling or steering, and 10-3 bars advertising that shows a preference based on a protected class.
Who to mail and how often
Mail the homes closest to the sale first, the same street and the blocks that share comps. Send it within a week or two of closing, while the sign is fresh in people's minds. Then follow up the next month with a farming letter, so it isn't a one-off.
General information, not legal advice.
Sources
Checked Oct 28, 2026.
Related
- Farming letter examples: the follow-up mailers.
- Seller net sheet calculator: for the neighbor who calls.
- CMA template: send the "what's yours worth" answer.
- Lead cost calculator: what a closing from mailers costs you.
FAQ
What should a just sold postcard say?
The address, one result (days on market, showings or sale vs. list price), one line on how you got it, and one offer aimed at the neighbor's own home. Add your name, phone and firm name.
Can a buyer's agent send just sold postcards?
Yes, if they represented the buyer. NAR's Standard of Practice 12-7 lets the listing broker or the cooperating broker claim the sale. Say which side you were on.
Can I put the sale price on a just sold postcard?
Only with your seller's permission and if your MLS rules allow it. In states where sale prices aren't public, leave it off and use days on market instead.
Can I mail a just sold card for a home I didn't sell?
Not as your sale. Under Standard of Practice 12-7, only the listing or cooperating broker may claim to have sold it. Other agents can share market news if it's labeled clearly and they have permission to use the data.