Doorlark
Most "best AI tools" lists are 40 logos. This one picks for each job an agent actually does, with prices from the vendor's site (checked Oct 15, 2026) and a free alternative where one works.
| Job | Pick | Price | Free alternative |
|---|---|---|---|
| Daily writing (emails, remarks, scripts) | ChatGPT or Claude | $20/mo each (Claude $17/mo yearly) | Free tiers + our prompts |
| Listing marketing kit | ListingAI | Free (1 listing); $19, $36 or $150/mo | Prompt pack: listing descriptions |
| Virtual staging | Virtual Staging AI / Collov AI | From $16/mo (yearly billing) / $19/mo | None worth MLS use; see the staging comparison |
| Hero-photo staging | BoxBrownie | US$30 per image | n/a |
| CRM, solo | Wise Agent | $49/mo or $499/yr | Spreadsheet + calendar reminders |
| CRM, team with paid leads | Follow Up Boss | $69/user/mo; Pro $499/mo for 10 | n/a |
| Market data | RPR | Included with NAR membership | Your MLS stats |
| Meeting notes | Fathom / Otter.ai | See vendor sites | Phone voice memo + AI summary prompt |
A starter stack by budget
- $0/mo: free ChatGPT/Claude/Gemini + our 18-prompt playbook + RPR (if you're a NAR member).
- About $40/mo: one $20 assistant + Virtual Staging AI's entry plan (under $20).
- About $90–$110/mo: the above + Wise Agent ($49) or Follow Up Boss Grow ($69).
Our rules for picking AI tools
- Start with the job that eats your time this week, not the flashiest tool.
- Run the free tier on a real listing before paying.
- Anything client-facing gets a human fact check and a fair-housing check.
Browse all 52 tools in the directory or compare ChatGPT vs Claude vs Gemini.
FAQ
What is the best AI tool for real estate agents?
For most agents, a general assistant (ChatGPT, Claude or Gemini) with good prompts gives the biggest time savings first. Add specialist tools for staging and CRM as volume grows.
Are there free AI tools for realtors?
Yes. ChatGPT, Claude and Gemini all have free tiers, ListingAI has a free plan for one listing, and RPR is included with NAR membership.