Doorlark
FSBO sellers expect a pitch. What works better is a useful thing they didn't ask for: a disclosure checklist, a showing-safety plan, or a net sheet at their own price. These prompts build that, plus the words to offer it.
Example (sample data): "Hi Mike, I'm Sam, a local agent. Not here to pitch: I put together the disclosure forms and showing-safety steps FSBO sellers usually ask me about. Want me to leave a copy?"
Write a [door-knock script / letter under 150 words] for [name] who's selling [address] FSBO at [price], listed on [Zillow / sign / Facebook]. Lead with a free resource: [state disclosure checklist / showing-safety steps / net sheet at their price]. Don't argue they need an agent. Ask permission to send or drop it off. Give one follow-up line for day 5.
Build a side-by-side net proceeds table for a FSBO seller at [asking price]: Scenario A, FSBO (assume [their expected concessions] and [buyer-agent fee they'd offer, or 0]); Scenario B, listed with me at [my fee] with my [list-to-sale ratio]. Include title/escrow [amount] and payoff [amount] in both. Then 3 sentences that state the assumptions plainly and say which numbers they should change. No pressure language.
A FSBO seller said: '[exact words]'. Write 3 replies (2–3 sentences each): (1) agree and ask a question about their net goal, (2) data-led using [my verified stat], (3) offer one free thing with no strings. Never claim they'll 'definitely' net more with me.
Write a one-page showing-safety checklist for a FSBO seller in [state]: verifying buyers before showings (ID, pre-approval letter), never showing alone, securing valuables and prescriptions, what to say and not say during showings, and steering clear of fair-housing problems (treat every buyer the same, answer property questions only). Plain language, checkbox format.
The 14-day FSBO sequence
| Day | Touch |
|---|---|
| 1 | Drop off the checklist or showing-safety one-pager |
| 3 | Mail the net sheet at their price |
| 5 | Follow-up line from prompt 1 |
| 10 | Send 1 new comparable sale or price change nearby |
| 14 | Ask: 'If it hasn't sold in 30 days, what would you do next?' |
⚠️ Compliance: scrub every number against the National Do Not Call Registry and your state list before calling. Don't send marketing texts to people who haven't given you consent; a first-touch letter or door-knock is the safer channel for cold expireds and FSBOs. Ask your broker about your office's TCPA policy.
More: Expired listing scripts · FSBO prompts in the main library
FAQ
What do you say to a FSBO seller?
Lead with something useful (disclosure checklist, showing-safety steps, net sheet at their price), don't argue they need an agent, and ask permission to send it.
What is the best FSBO script?
One that's specific to the seller's house and price and offers value first. The prompts on this page generate that for each seller in about two minutes.