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Short answer: A solo agent who mainly needs reminders, drip email and a transaction checklist will get more for the money from Wise Agent ($499/yr paid yearly). A team that buys leads from several sources and needs routing, call tracking and agent accountability should pay for Follow Up Boss.
Price, straight from each vendor (checked Oct 15, 2026)
| Follow Up Boss | Wise Agent | |
|---|---|---|
| Entry price | Grow: $69/user/mo monthly, or $58/user/mo billed yearly | $49/mo, or $499/yr; $69/mo with WiseSocial |
| Users included | 1 per Grow seat; Pro $499/mo includes 10 users (+$49 each); Platform $1,000/mo includes 30 (+$20 each) | Up to 5 seats by default; extra logins $20/mo |
| Calling / texting | Calling is a $33–$39/user add-on on Grow; unlimited calling & texting included on Pro | Texting add-on $11/mo plus an $80 one-time fee |
| AI features | Included; smart summaries, smart messages and predictive lead prioritization are listed on Pro and Platform | Check vendor site for current AI features |
| Contract | Free trial, no contract | 14-day free trial; monthly or yearly |
| Year-one cost, 1 agent | $828 monthly or $696 yearly (Grow, no calling) | $499 paid yearly |
| Year-one cost, 4-agent team | $3,312 on Grow monthly (4 × $69 × 12), or $5,988 on Pro monthly | $499 paid yearly (fits within 5 default seats) |
Where Follow Up Boss earns its price
- Lead routing. Connect Zillow, Realtor.com, your IDX site and Facebook lead ads, then round-robin or first-to-claim them. That's the reason most teams buy it.
- Action Plans + Smart Lists. Build a list such as "New lead, no contact in 48 hours" and work it every morning. This is where speed-to-lead gets enforced.
- Reporting by agent and source. It answers "Which lead source produced closings?", which you need before renewing paid leads.
Where Wise Agent wins
- Price per seat. Five users on one $499 yearly plan is hard to beat for a husband-and-wife team or a small office.
- Low setup burden. Fewer routing knobs means less to configure if your leads mostly come from your sphere.
Decision rule
- Do you spend money on online leads from 2 or more sources? → Follow Up Boss.
- Do you have 3+ agents who need accountability reports? → Follow Up Boss Pro.
- Is most of your business sphere and referral, with under $1,000/yr for software? → Wise Agent.
Make either CRM smarter with AI (free)
Both CRMs store notes. Paste open-house sign-in notes into ChatGPT or Claude with our sign-in sheet → CRM row prompt and you get one clean row per visitor, with timeline and next step, ready to import.
Related: Follow Up Boss pricing explained · Follow Up Boss vs BoldTrail (kvCORE) · AI CRM picks for agents
FAQ
Is Follow Up Boss worth it for a solo agent?
If you buy online leads from more than one source, yes: routing, Smart Lists and source reporting are the strengths. If your business is mostly sphere and referral, Wise Agent at $499/yr costs less than Follow Up Boss Grow at $828/yr billed monthly.
How much is Wise Agent per year?
$499 per year, or $49 per month, per Wise Agent's pricing page as of Oct 15, 2026. WiseSocial raises the monthly price to $69.
Does Follow Up Boss charge extra for AI?
Follow Up Boss says AI features carry no additional charge, but some rely on data from FUB Calling, which is a paid add-on on the Grow plan.